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New Auto-light Co Ltd

Primary Address
35 Craven Street
Westminster
WC
from December 1909 until March 1911

Additional Addresses
28 Union Street
Borough
SE
from March 1911 until May 1913

4 Gracecurch Street
Gracechurch Buildings
City
EC
from May 1913

Business Detail
Category: Promotional
Type: Manufacturer of Match Cases
Capital: 3,450 (3,000 1 shares and 9,000 1s shares)

Notes
Originally known as the Safety Auto-Light Company Ltd registered in 1909. Name changed and new company registered december 1909. Produced match cases with advertisements printed on them. Marketed to Picture Theatre owners, since the recipient will see your ad each time he lights a match. Matches are self-striking, just remove them to light them. Note in Bioscope 17.2.1910, 9 says that over a million a day are handed out in cinemas in America. Letter to registrar of joint stock companies dated 23 July 1917 states that company "has not been carrying on business for two years".

Trading Information
Trading Dates: from 13 December 1909 until 17 December 1918.
Start Notes: Reg 13 Dec 1913.
End Notes: Dissolved by notice in the London Gazette 17 Dec 1918

Related Venues

None

Related People

Edwin Charles Cawthorn (Director)
Walter Rhodes Cawthorn (Director)
Robert Samuel Creator (Director)
George Robert Malkin (Director)
Percy Pears (Director)
Oswold Harry Snazelle (Director)

Sources/References

Bioscope (3 February 1910 p.40)
BT 31/19132/106414

We are keen to hear from anyone with additional information or corrections to be made to this data. Please send comments to i.christie@bbk.ac.uk.
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